‘Ooga Booga’ is a 3D animation commercial series design by Vaibhav Studio in Mumbai with O&M advertising agency. You can read the complete article on http://www.animationxpress.com/oogabooga/001-ob-main.htm
Ooga Booga is basically a concept developed to promote the sports channel Neo Sports. Cricket is the focus for the channel, so idea and concepts also move around cricket. O&M is the ad agency for Neo Sports, they come up with a lead character who is genius amongst the brain-numb Neanderthals, who comes up with innovative ideas to play the game.
This project has two seasons, first with three promos:
1. Stone Bats
3. Dino Belly
Second season of the series has two promos:
1. Flying Menace
2. Samba Mamba
Ramamoorthy from O&M Mumbai has co-scripted the film along with the studio. They have the idea to link completely unaware cavemen with cricket. The series was created to reinforce the ‘cricket fever’ on Neo Sports.
Script – Once the stories were finalized, after that Vaibhav Studio team co-scripted the script along with O&M with full details inputs.
Storyboard – This is a graphical representation of story with consideration of all details in the script. It makes production very clear and easy.
Animatics – Studio people also try to see the flow of the film by making animatics. This is done with 2D platform
Character Design, Backgrounds and Props
Character Design - Since there weren’t any dialogues for any character, it is important to give each of them visually unique characteristics and styles.
Backgrounds and Props
Layout of particular shots, crowd positions, creation of the 3D jungle, foliage and color references served as valuable during production process.
Modeling and Rigging
Modeling – Here with the help of 3D software artists create the models as decided in storyboard. All model done in low poly to keep the file size low. With the help of textures trees, caves etc. gets specific effects.
Rigging – It means to provide a support to your model with IK and other means, which help the model during different movements. During rigging process previous done animatics help the rigging artist.
Texturing and Lighting
It is an important part of the process. Color images in storyboards which has lights and shadows were helpful during lighting and texturing. The character Uvs were taken separately for texturing.
Animation and Sound
First dialogues were recoded with the animatics, which than used by animators during lip-sync and body language of the characters.
Compositing and Final Sound recording
3D sections are done in low polygonal modeling to make the rendering of the film easy. After rendering, final compositing has to be done, during which color correction and lighting of the scene were also corrected as needed.
During this period final sound effects and background music with incidental sounds and sync effects were created and placed according to the visual flow.
So in this way a complete 3D animation commercial is ready.